This Diploma in Digital Marketing Program is UGC recognised by Renaissance University.
This program focuses on providing the required knowledge to start your career in Graphics Design,Product shoot with video editing and Social media marketing. It works as a stepping stone in your professional journey. The field of graphics designing and video editing in India is experiencing significance growth and has a promising scope.
Digital marketing is a well-paid job, At the executive level, the avergae salary of a digital marketer lies between INR 3,50,000 and 6,00,000. The salary grows with experience and can reach upto INR 10,00,000 to 15,00,000
With Go digital institute’s Diploma in Digital Marketing we will teach you how to handle real-time industry-based projects, product shoot, video editing & Digital marketing that will enhance your learning experience.
The curriculum of this certified course Diploma in Digital Marketing will help you to understand Content creation well. This Certified course will includes training you on various aspects of such as a WordPress website design, Landing page Creation, SEO, Local Search Engine, Blogging, Google Ads, Meta Ads Email marketing, Whatsapp Marketing, Graphic design, Adobe Photoshop, Adobe Illustrator, Design Assignment and many more.
Applicable Jobs after successful completion of the course
- Visual Designer
- Product Photographer
- Motion Graphics Artist
- Video Editor
- Photo Editing Artist
- Content Writer
- Blogger
- Concept Designer
- Creative Visualizer
- Social Media Marketer
- Freelancer
- Setup your Own Digital Marketing Agency
Semester - 1
Duration: 6 Months
– Get introduced to the basics of Digital Markeng.
– Understanding the importance of being a customer centric brand.
– Understanding the movaons of the customer in the buying process.
Semester - 2
Duration: 6 Months
Understanding the visual elements of website
– Get hands-on experience on different tools for finding the perfect domain name
– Buy Domain Name/WordPress and start web hosng
– Create Your Own Website in WordPress
– Create beer landing pages to bring in more Traffic.
-Understanding the perspecve of how Google’s search algorithm works (Crawling, Indexing, and Ranking).
-Develop knowledge of SEO tools such as Keyword Planner, Ubersuggest, SeoSitecheckup, etc.
– Understanding what is Search Engine Markeng, what are the different objecves
which can be achieved through SEM campaigns
– Idenfy the different elements of an SEM campaign and how Ad aucon works.
– Creang a social media presence from scratch. (Facebook, Instagram, LinkedIn Page)
– Creang social media progress reports for Senior Markeng Management
– Idenfy and create the right types of content to achieve your markeng objecves.
– Build a distribuon plan though content calendar mapping channels and content.
– Role of email markeng, types of emails, email markeng objecve.
– Build an automated email campaign (Drip Campaign)
– Whatsapp Business Profile, Whatsapp Ads
– Understand Tradional Markeng Analycs vs. Digital Markeng analycs
– Extract data and analyse reports from Google Analycs 4
-Google Search Ad Campaign -Smart Mode Ad Campaign.
-Expert Mode Campaign – Google Display Network – The complete process.
-Lead Generaon -Youtube Ads
-Google Business Profile
-Build a successful blog from scratch, or take your exisng blog to the next level
-Become familiar with some of the most effecve types of blog content
-Build a profitable business around your content and turn your blog into a revenue-generang asset.
– Arcles to drive affiliate sales
– Affiliate markeng without having your own website
– Amazon affiliate program pros and cons (Amazon Associates)
– Backend affiliate commissions – how to generate more revenue
– Explore the role of AI in content creaon and curaon
– Generate ideas and enhance creavity using AI tools.
– Generate text, image, audio and video content using AI tools and techniques for
your Website, Social Media, Email, WhatsApp and paid channels
Social Media Stac Posts across plaorms (based on the required dimensions),
Infographics, Email Creaves, Memes, GIFs, Product Photography, Newsleers,
and Website Visuals
– Blog Posts, Emails, Product Descripons, Press Releases, Ad Copy, Scripts,
Social Media Posts across Plaorms, SEO Content (Meta tags, Headings, etc.),
Website Content
– Podcasts, Voiceovers, Audio Ads (Radio/Online Streaming), Sound Tracks
– YouTube Videos, Short-form Content (Reels/Shots), Explainer Videos, Product
Demos, Personalised Video Campaigns
– Market & Startegy of Nyka / Amazon / Flipkart
– Algorithm of YouTube / Instagram / Facebook Watch
– Case study of famous YouTubers & Influencers
